Keyword research:Keyword research is one of the most fundamental SEO activities. The process of finding the appropriate keywords for you site is called key word research. Investigation to discover what terms people search for, how often, and how many. To determine which queries your site is most relevant.
Example:
A financial institution might call its product an "auto loan," but you or I would probably use the term "car loan" when searching online. Maybe we'd search for "car loans" (plural) instead of "car loan" (singular).
The best keywords have the following qualities:
- Strong relevance to your site: terms for which you have content to support.
- Relatively high search volume: terms people are actually look for.
- Relatively low competition: terms with a small number of search results.
Helpful Tools:
https://adwords.google.com/select/KeywordToolExternal
http://inventory.overture.com/d/searchinventory/suggestion/
HTML content:
- Optimize your <title> tags on each page to contain 1 - 3 keywords.
- Create unique Meta Tags for each page.
- Use header tags appropriately (H1 > H2 > H3).
- Use keywords liberally yet appropriately throughout each page.
- Have unique content.
- Have quality content.
- Create a human sitemap.
- Do not use inaccessible site navigation (JavaScript menus).
- Minimized outbound links.
- Kept your pages under 100K in siz.
- Design the navigational structure of the site to channel PR to main pages (especially the homepage).
URLs:
- Use Search Engine Friendly URLs (for dynamic sites)
- Use keywords in your domain (http://www.keyword1.com/)
- Use keywords in your URL (http://www.example.com/keyword2/keyword3.html)
- Use dashes instead of underscores to separate words in your URLs (keyword2-keyword3.html)
Promotions:
- Create a page that encourages webmasters to link to your site
- Provide them the relevant HTML to create their link to you
- Provide them with any images you may want them to use (although text links are better)
- Submit your site to all major search engines
- http://www.google.com/addurl.html (Use a https://www.google.com/webmasters/sitemaps/siteoverview?hl=en)
- http://submit.search.yahoo.com/free/request (Use the page list option)
- MSN (Finds your site via incoming links)
- Ask (Finds your site via incoming links)
- Submit your site to all free directories
- http://dmoz.org/add.html (also powers Google Directory)
- http://www.joeant.com/suggest.html
- Continually update your website will quality, unique content
- Continually seek free links preferably from sites in your genre
Avoid:
- Make an all Flash website (without an HTML alternative)
- Use JavaScript for navigation
- Spam other websites for incoming links
- Launch your site before it is done
- Use duplicate content
Usable and accessible sites tend to be search engine friendly by their very nature. Be patient! High rankings don't happen overnight. In other words you have SEO in mind before you start your website. And only submit once you have a complete website.
